Advertising Costs Are the Major Overhead Consideration Before Legal Firms Advertise

With the help of television advertising, there's a specific lawyer in Denver who has become a household name. Should his advertisements be as effective in New York as they have been in Denver, and also in 90 additional towns nationwide, there will soon be another very well known firm in this area. This personal injury law firm is the just the latest to hop on the television advertising bandwagon. Television advertising is effective, but costly. This Denver firm is shelling out big bucks in order to run 30 second ads depicting vignettes of average people talking about how to seek out a lawyer who will be effective and easy to work with for a blue collar guy. One specific ad has two blue collar employees chatting about finding a lawyer.

The Supreme Court allowed lawyers to begin advertising on TV in 1977. While many lawyers and their firms have been using TV ads for a long time, the creation of generic ads is a relatively new concept for personal injury lawyers. And it has been nothing short of revolutionary with the effect seen in the practices who have joined his affiliate program. When he was still a struggling lawyer with only two people in his office, he might work on 80 cases in a year. But, now that he's begun advertising on TV, he has a number of other lawyers and legal assistants handling more than 100 cases in just a month. His offices are now contained in a three-story building which also houses the firm's television producer, the media buyer, a mock courtroom and a pool table.

The development and marketing of his advertisements now consume this enterprising lawyer's time; he no longer practices law. This Denver attorney admits that the force of advertising on television propelled him to new financial heights. No one was more surprised than he was by this turn of events. He says that now all ten phone lines light up when he runs a successful commercial. As soon as the ad runs, the calls begin to come into the office.

Even though many of the corporate law firms turn their backs to the power of advertising and even consider it embarrassing, a lot of personal injury lawyers are keen to the power of television marketing. Keep in mind it recent this now well-known attorney was just another one of many personal injury lawyers scrambling to get clients. Since his focus was on people who had been injured in a car crash, industrial injury, or what referred to as "slip and fails," he was not getting a lot of repeat clients.

There is no disputing that the TV ads generate a response. Some of the calls, however, aren't relative to personal injury cases. There are lots of calls that don't have anything to do what they practice. Many people are calling just because they are not sure where else to find a lawyer. Every 10 calls received equates to approximately one viable case. Screening the calls that come in and have nothing to do with personal injury is the biggest downside to television advertising. This volume of unrelated calls necessitated one Washington lawyer to drop out of the program recently because the advertisement cost was too high and he lacked the staff to handle the calls. Of course you will find advertising will increase your caseload, but it also raises your overhead! Some lawyers need to hire someone to answer the increased call load.

One attorney who is using television ads reported that his income just in the first year of running his ads has almost doubled. And his case load is steadily increasing as his office builds a list of cases. The addition of well-known personalities into their advertisements is now the goal of Frickey and his producer. John Madden, the well known football personality, has contracted to shoot six advertisements for $50,000.

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